Paid ads
Meta and Google campaigns built around what a coating customer types when they're ready to spend.
- Built and managed in-house
- Offers matched to your tickets
- Retargeting on dead quotes
- Cost per booked job, plain
The growth arm of Scale Equity Ventures
Scale Detailing builds the ads, the website, and the follow-up system for detailing, ceramic coating, PPF, and tint businesses. Every play gets tested on our own shops before it ever touches a client's budget.
FIG. 01
The system
Meta and Google campaigns built around what a coating customer types when they're ready to spend.
Fast pages that show your work, handle the price question, and push one action: book.
Business Profile, reviews, and local SEO, so you come up when somebody nearby searches.
OmniScale texts back missed calls, chases quotes, books jobs, and reminds no-shows.
Our actual shop
Obsidian Detail Studios · Baltimore, MD
Operators first
Scale Detailing is the detailing marketing agency inside Scale Equity Ventures, a group that owns and operates detailing and service businesses. When we tell you something works, it ran on our money first.
The difference
Findings — before
After the fix
"Every play we sell ran on our own money first. That's the whole pitch."
AMG GT · wheel + brake detail · our shop, BaltimoreThe math
Slide to your numbers. This is arithmetic, not a projection: extra booked jobs, at your ticket, for a year.
Added revenue — 12 months
$24,000
Arithmetic only. The system's job is making the extra bookings show up.
Who it's for
Route density, repeat customers, and a brand that justifies your prices. Get off the $99-wash treadmill.
How we grow mobile → SD-02Fill the bays that sit empty midweek and stop depending on walk-ins deciding to happen.
How we fill bays → SD-03High-ticket work needs an education funnel, proof, and follow-up. We build all three.
How we sell coatings → SD-04The longest sales cycle in the trade. Win the research phase and the big quotes follow.
How we win PPF work → SD-05A volume game. Same-week booking, tight scheduling, and an upsell path into ceramic and PPF.
How we book tint → Not sure?We'll look at your market and tell you where the fastest money is. Free either way.
Start the audit →The work
Each one custom to the shop's brand and market. No two share a skeleton.
In their words
[PASTE VERBATIM CLIENT REVIEW]
[PASTE VERBATIM CLIENT REVIEW]
[PASTE VERBATIM CLIENT REVIEW]
The growth guide
Playbooks written from the operating side. No gate, no email wall.
Auto detailing marketing runs on four systems: ads, website, Google, and follow-up. How to budget and sequence them at every stage of the business.
CLICK TO BOOKED JOBGoogle ads for detailers, explained as math: what clicks cost, how leads become booked jobs, and the number that tells you when to shut a campaign off.
The site inspectionMost auto detailing websites are business cards. Here's the 12-point inspection we run before any rebuild, from building sites in a dozen markets.
"The finish sells the next job. The follow-up books it."
Ceramic gloss · AMG GT · our own operationStraight answers
Before the call, we go through your ads, website, Google Business Profile, and follow-up process. On the call we walk you through what we found, what we'd fix first, and what that looks like in your market. You keep the punch list whether or not we end up working together.
Yes. Detailing, ceramic coating, PPF, and window tint. We own detailing companies ourselves, so this is the one industry where we can test a campaign on our own money before we run it on yours.
Not always. The audit will tell you honestly whether your current site can convert with fixes or whether it's costing you jobs. Sometimes it just needs a booking flow and faster load times.
A small in-house team. The same people who build and run the sites, ads, and booking systems for our own detailing brands build and run yours. Nothing gets passed to an outsourced pod.
It depends on your market and how much of the system you need. That's part of what the audit settles. You'll have exact numbers before you commit to anything.
Paid ads can produce inquiries in the first weeks. Rankings and reviews compound more slowly. On the audit call we give you a straight timeline for your market instead of a blanket promise.
The free audit
Tell us where the business stands. We go through your ads, website, Google profile, and follow-up before we ever get on a call, then walk you through the findings and what we'd fix first.
If we're not the right fit for your market, we'll say so on the call.
This form books a conversation. That's all it does.